Conversion Business Unit

Outline of Business

Development and manufacturing of “work cars” for public agencies

We develop and manufacture Toyota customized cars for special applications and purposes, such as ambulances, road patrol cars, and road patrol vans.

Operation of Toyota Heartful Plaza display spaces and guidance to customers about Toyota Motor Corporation’s Welcab assisted mobility vehicles

Toyota Heartful Plazas are permanent showrooms for Toyota Motor Corporation’s lineup of Welcab assisted mobility vehicles. We also use these spaces to suggest how a wide range of customers can best customize their vehicles.
*Locations that exhibit Toyota Welcab welfare-focused vehicles

Features/Strengths

Feature
1High-quality vehicles meeting a diverse range of applications

A next-generation ambulance released in 1992, the Toyota HIMEDIC “high-standard” ambulance, enjoys a leading share of the Japanese market as the first Japanese “high-standard” ambulance. We can respond to various special needs such as in providing support for medical advancements and regional characteristics with our small-lot production of a wide array of products.

Feature
2History of trust over a long period of time

Our history of Conversion Business Unit started in 1955 when a used Simca was modified into a station wagon. In 1958, we built the first “microbus” in Japan, which went on to become a major hit product, thanks to vehicle concept and excellent usability.
Based on the technologies and experience as cultivated throughout our long history, we strive to further enhance customer trust.

Feature
3Ideas for more comfortable and user-friendly vehicles and customizations

We operate Toyota Heartful Plaza display spaces for Toyota Motor Corporation in Sapporo, Sendai, Nagoya, Kobe, and Fukuoka. We use these spaces to suggest how older and physically disadvantaged people can use their vehicles more easily through customizations tailored to their individual physical conditions.