Outline of Business
Development and sale of parts for TRD and MODELLISTA
We develop accessory parts (i.e., aero parts, suspension, exterior parts, interior parts, etc.) that can help enhance a customer's driving/ownership and “car life” experience, along with a completed car that has higher utility, and we market and sell such products in Japan and overseas.
Planning and development of export vehicles that meet various needs of overseas markets
1Comprehensive product lineup created by high reliability and freestyle imagination
On the basis of our complete and consistent business organization covering marketing, planning, design, development, procurement, production, conversion, quality , and after-sales services, we release reinforced, utility-improved, and tune-up products (completed car parts) so as to respond to various needs of customers, such feeling as “I want to customize my car for my taste,” “I really want to have a more-enjoyable driving experience,” or “I want to make my car more usable.”
We promote customization as a way to enrich one’s “car life” experience to a greater degree, in a way that is always a step ahead of others.
2Feeding back technological strength in racing to actual market-place
3Emotional design that resonates with the car itself
Establishing sensitivity, creativity, and enjoyment as three elements to be observed, we pursue the creation of new values that stir customers’ emotions and that resonate with the car itself.
4Attractive Toyotas for the entire world